Lift Up Voices Foundation
L.U.V BLM INITIATIVE
Where do we stand?
Lift Up Voices acknowledges the injustices that have plagued African-Americans for generations. It is our mission to provide an outlet for their voices to be heard.
What will we do?
The L.U.V BLM Initiative will see further resources focused upon the black community. Through our work we have come to recognize that there is a disproportionate amount of negative portrayals of black men in entertainment, thus leading to implicit bias amongst the broader community. These biases perpetuate racial injustices. Lift Up Voices will play an active role in shifting the paradigm of content creation pertaining to African-Americans.
How do we do it?
By changing the narrative, we change the view. Our foundation recognizes the need for more positive portrayals of our black brothers and sisters in music and film. The L.U.V BLM Initiative will form a mentor program, comprising of industry professionals that work in the highest levels of entertainment. Those participating in the program will receive hands-on training in all facets of song and movie creation as they contribute to reshaping the negative stigmas attached to color. Through song lyrics, character development and storytelling, the youth of today will have the opportunity to use their voice in telling their authentic story.
Why do we do it?
Our why is simple. We do it because lives are being taken unjustly and inhumanly. Institutionalized racism is denying our young people of their inherent rights. The harsh reality is that if we don’t do something, the next generation may face the same challenges of today.